masthead border desktop top
masthead border mobile top

We build training tools.

Our focus is identifying, codifying, and replicating the core of your most unique and valuable expertise. We help coaches, course creators, community leaders and podcasters discover their genius, scale their income, and change the world.

masthead border desktop bottom
masthead border mobile bottom
dark accent top

What We Do

We will develop a proprietary, branded training course for you, based on your expertise and your brand. We employ a combination of interviewing and observation to distill your knowledge into its most potent form, then package your advice into simple, actionable steps for an end-user to follow.

home section images.004

Course Content Design

Our curriculum design process addresses the biggest obstacle that hinders the learning process: blind spots. As an expert in your field, you have forgotten how much you know, because the fundamentals become second nature to you. It is easy to omit mention of critical processes when teaching your craft. Our role is to bridge the disconnect between your knowledge and the knowledge of your audience.

We Prove Your Formula

You never know how effective a course is until you test on it real people and see what they do. We expose your material to beta testers who fit the criteria for your ideal student. We walk end users through your process step by step, interview the beta testers about their experience, and address any gaps that we discover. We repeat the process until we achieve repeatable positive outcomes by using your method.


Sales and Marketing Strategy

Once we have proven and tested your formula, we create a go-to-market strategy for your course. We will develop a pricing strategy, identify the best approach for reaching your audience, and create an action plan that adapts as your business grows.

Who We Serve

Course Creators

We help course creators become trusted, known, and relevant in their space. Our approach begins with developing proven, proprietary processes, channel-specific marketing strategies, and places online and offline for your community to gather.


We help coaches scale their income, free their time, and focus on their most personally meaningful work. If you are booked solid but still not making the money or the impact that you want to make, we will build the scalability into your business model that frees you to create the lifestyle you want.

Community Leaders

Communities rally around ideas, but often lack the tangible methods they need to bring their ideas to fruition. We empower community leaders to create momentum, growth, and impact through the collective effort of their tribes. Our approach is based on using education to achieve next-level outcomes and giving people specific ways to contribute to the shared vision.


We help podcasters develop revenue streams from their content. By creating a course based on your expertise, you can give your podcast audience a natural way to engage and build a relationship with your business.

Ready to get started?

Call me at 919-723-7916 or email me at