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There are a lot of popular fantasies about self-employment and business ownership. One thing that really irks me about a lot of the online content I read about starting and running a business is how deceptively easy some people make the process sound. I remember seeing a cliche back in the early 2010s, where people…

For ten years of my career, I did a heavy amount of writing for clients who paid me to help them get their message out. I haven’t provided writing-for-hire services in years, but I still find myself putting my copywriter hat on frequently. In recent months, I’ve considered hiring someone to help me with my…

I used to write a lot more often. Those who have followed my trajectory since 2007 know that I used to do marketing and copywriting for a living. Between 2007 and 2012, I used to write much more heavily. I was trying to build a presence online. You could see peaks and valleys in my…

Underpricing As counterintuitive as it sounds, you can lose business by not charging enough. Good customers, who appreciate the value of things, will tend to avoid buying the cheapest solution because they will equate low price with low quality. The customers you do get will be a pain in the ass. They complain, blow up…