Posts
The Cash Flow Forecast: Roadmap To Financial Success
Side note: I’m playing around with AI for concept images. It’s been a bit amusing to see what images I get as a response. It took me a half-dozen attempts to get an image of zoo animals sitting around a conference room table. I ended up opting for a group of actual humans for the…
When Your Unicorn Employee Gives Two Weeks’ Notice
There is a sad and preventable affliction that seems to affect almost every service-based business (and not just the small ones): denial. Specifically, it is inevitable that every employee is going to leave, and you probably won’t keep your employees until they retire. Yet, I’ve seen business owners and leadership teams put their companies into…
How Not to Hire a Marketing Agency
For ten years of my career, I did a heavy amount of writing for clients who paid me to help them get their message out. I haven’t provided writing-for-hire services in years, but I still find myself putting my copywriter hat on frequently. In recent months, I’ve considered hiring someone to help me with my…
10 Reasons Small Businesses Don’t Hit Their Numbers
Underpricing As counterintuitive as it sounds, you can lose business by not charging enough. Good customers, who appreciate the value of things, will tend to avoid buying the cheapest solution because they will equate low price with low quality. The customers you do get will be a pain in the ass. They complain, blow up…
The #1 Reason Businesses Leave Money on the Table
Small business owners often struggle year after year to bring in enough cash to keep things going. Operating in constant “survival mode” is draining and leads to disillusionment. Most tragically, it usually can be avoided. The irony of the situation is that we tend to ignore our biggest opportunity, even when it is sitting right…
Why Business Owners Undervalue Their Time and Expertise
Being underpaid is quite possibly the number one issue affecting the world’s economy. Many of us have been there at one time or another, working long hours and having to beat the pavement just to find enough low-margin work to scrape by for one more month. The symptoms vary on the outside, but one thing…
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