They say a good overnight success is two years in the making (or something like that). I’m now starting to see what they meant by that. Specifically, I just did my first workshop this past Saturday with Alice Osborn, and while it was exhausting to put together, it was well worth the effort. We’re now doing a second workshop in February.

There are several reasons why this is going to be a lot easier the second time around:

1. I partnered with several people to put this together, and we got the wrinkles smoothed out.

2. I documented how I ran the workshop with an instructor’s manual.

3. I got some great feedback from the participants about how to improve it.

4. Alice collected video testimonials, which we’ll be posting online in the very near future.

5. During the process of making call-outs for the first workshop, we found a number of people who were very interested in attending but couldn’t make the time and date work. In other words, we’re coming out of the gate with some hot leads pre-loaded.

6. Rose Wilson of Wilson Marketing helped me get my sales calls done. Look at the title of my web page. I’m not good at that sales stuff. I realized I needed to bite the bullet and hire somebody.

The main point here, though, is that it’s always easier the second time around. You don’t have to figure it all out the second time, and you don’t have to drum up interest from scratch the second time.

This is basically a shout-out to all startup entrepreneurs who aren’t making money yet. Less than 2 years ago, I was right where you are. It gets much better, and it happens very quickly. All you have to do is stick in the game and stay in action.

This entry was posted on Tuesday, January 12th, 2010 at 9:56 pm and is filed under Uncategorized You can leave a response, or trackback from your own site.