I’ve decided that as my business expands and I become involved with more and more groups, e-mail is just not cutting it. I was hoping that Facebook and Twitter would solve the problem, but they’ve been inadequate. Don’t get me wrong; the ability to put out a status message to 600+ people at one time has had its benefits, but you have to be careful not to abuse this level of permission. If you keep putting irrelevant, over-promotional, or uninteresting things into people’s feeds, they’ll hide your posts (or just ignore you). I haven’t found a great solution to this.

When it comes to e-mail, this hasn’t been ideal, either. I’m not going to e-blast everybody every time I have something to share. I’m not going to copy 200 people on an e-mail in the hopes of getting 5 of them to respond. That just doesn’t work either.

I’ve decided to start using blogs in a new way. For example, I’m involved with a training program with Landmark Education, and there are over 800 people in the program with me in North America. I am going to have a lot of things to say to this community over the next year. I was thinking of posting something on this blog, but I was concerned about diluting my core message. This blog is my place to be fully transparent about what I’m up to.

So, I created a new blog just for the training program. I may create other blogs like this for other groups if this goes well.

This entry was posted on Wednesday, September 30th, 2009 at 2:16 am and is filed under Uncategorized You can leave a response, or trackback from your own site.