A Return to Shameless Cross-Promotion and a Facebook Breakthrough
Wednesday, September 9th, 2009I have to tell you this – yesterday was a Facebook history moment for me. I asked for feedback on my third book title, and so far, I’ve had 29 comments on this post!
My original status post read, “Dave Baldwin is designing his third book, which will be about generating sales through the writing of a book. He needs a sexy title. He’s thinking the title needs God in it also – in a way that demonstrates his unconventional religious views. Thoughts?”
I got some interesting nuggets that would not have occurred to me:
- “God’s Salesman Training School”
- “God’s Business Plan: Your Success!”
- “The Word (that sells) is God”
- “God says ‘Buy This Book’”
- “Sales as Divine Service”
It appears that the word “sex” always triggers interesting things. Some of the more risque responses I got:
- “The Sex God tells all”
- ”God doesn’t buy your B.S.”
- “God WANTS you to make money! Dirty, Sexy Money.”
- “Divine Orgasm”
I’m so happy about this, that I’ve decided I need to use Facebook more often! In fact, I will be incorporating this process into my book: part of the strategy for getting a book done, and getting it sold after it’s written, is to create buzz and anticipation up front. I think this is a good start.
In other news, those of who you read my post entitled “Shameless Promotion of Others” awhile back may have wondered why I discontinued the practice. My undiagnosed ADHD is mainly to blame. I come up with more ideas than I could ever implement. I’m tempted here to insert a cheesy cliche like “Hey, look, a bird!” But in all seriousness, I’ve decided to revisit this strategy. I can always get people to read their own name in print. Now, the challenge is learning how to add value to it beyond pure vanity.
For starters, I haven’t exactly been doing a bang-up job of promoting Dave Wheeler of Meridian Residential. He’s my assigned marketing partner for the month at Wake Business Leaders, a Raleigh business networking group I’ve belonged to for just over a year. We’ve just started doing something new in the group; every month, each member is assigned to one other member, and we’re supposed to put our creativity to the test finding ways to drive business to that person. My hang-up with Dave: he seems like a good guy and I would be comfortable using him as a mortgage lender, but I’m not in a natural position to refer leads to him. In the spirit of being a Golden Goose, though, I’ve realized that I need to be more proactive about referrals. I’ve put out a question on Inside919 about this; feel free to chime in.
Last but not least, I’ve been shooting e-mails back and forth with Crystal Simpson, a talented couture bag designer and marketing consultant from Loral Langemeier’s Cash Machine workshop in Atlanta. Crystal and I are going to be at the same Big Table training program in November, and we’re in a masterminding group together right now. I’ve taken a look at Crystal’s custom bags and it’s easy to see that she is a talented artist with marketing savvy. This is one example of the Golden Goose concept: if I can consistently drive business to people like Crystal, business will come back to me, and I won’t have to sell them. That’s my selfish.
The reason why I’m mentioning her in this blog post: this is the kind of relationship that fits perfectly into my Introverted Entrepreneur sales plan. Masterminding is a powerful way to get to know the nuts and bolts of somebody else’s business, and build up trust at the same time. What we’ve been talking about in our mastermind group: how can all of us help each other develop our business models in a way that leads quickly to cash deals? My challenge with Crystal: how do I find somebody who is developing a product line like what’s she’s done? I’m sure that Crystal could help a small business owner in that position tremendously.
So that’s my news for today.