I decided, during an impromptu one-on-one today, that I was going to steal my friend’s idea. Check out his web site, DestinationWakeForest.com. He said to me that he was thinking of using his blog as the place to be fully transparent. I thought, “why not do that, too?” So, here I am. The cards are about to be laid out on the table.

I had put together a seminar for writers who wanted to write their books. After selling a grand total of three tickets and only collecting payment on two of them, I decided that there wasn’t enough time to sell the remaining seats. The seminar was scheduled for October. I’m now thinking that I led with too high a price tag. At $449, people seemed hesitant to jump on board. I think that what was needed was a more consistent funnel of lower-priced sales to lead in. So, I’ll be putting together some cheap or free writing seminars in the near future.

The third book needs to get done yesterday. In my first book, Pied Piper Entrepreneurship, I wrote out my goals, which included putting out 4 books by February 2010. I have finished 2 books now (including the first one). The third one will be letting God out of the box, and will also be fully authentic about the irreverent image of God that I worship. (Let’s just say that any strict fundamentalists will strongly disagree with my viewpoint). I may also be taking a political position in this book, I think, but I haven’t figured out how to do these things in a way that don’t needlessly alienate my audience. The theme will be writing the world into existence with words, specific to business.

The newsletter is going to be an example of why newsletters don’t have to be terrible. It is going to involve discussing cross-promotion of other businesses, for one thing. It will, of course, be cross-promoting other business owners as well. I expect to have the first issue out within 2 weeks. Suggestions welcome. If I implement your idea, I’ll give you a free copy of either one of my e-books.

So that’s about it. I realized that coming up with things to write about is a lot easier when I don’t worry about looking good, so you can expect to be hearing from me more often!

Okay, it’s not a dilemma. It’s sheer ugly procrastination. And I don’t know why. I would really love to get my newsletter out yesterday. Yet, this is not happening. I would love to have an easy funnel into which I can drop business cards. However, I’ve not made the time to do this. Having hired a VA, time is no longer an excuse.

What I haven’t decided: how to scope out the framework. I’ve already decided there will be two articles per month. One about my strategy, the things I did this month, and the things I’ll do next month (plus a recap of what worked and didn’t work from last month). The second article will be about somebody else. I would like the second article to be written by a guest author, but I may have to do the writing in the initial stages. I’m not sure how that will go.

Anyhow, I thought I’d just mention this in a blog post in the hopes that making the knowledge public would slightly motivate me to start moving more quickly. It may work. We’ll see.