If you have big plans for where you want your business to go eventually, but you have no clear strategy for getting there, consider that all you need to do is start writing.

This is especially helpful if you’re having a hard time thinking of things to write about.

For example, you might be the owner of an ordinary pizza shop that pays the bills, but has you working 75 hours a week. You’ve got it all mapped out – you want create a new concept of pizza shop.You can picture the distinctive items on the menu, what the place will look like, and what the customers will say about the place. You know that if you had the cash to get this off the ground, it would work, and it could even become a chain of pizza restaurants.

Start writing about the final completion of the idea. Write about what form it will take and what it will look like. Also, begin to speculate about how you might get from here to there, and write about that. You’ll surprise yourself with the ideas you come up with. Also, when you write it out, you’ll find yourself developing a new degree of clarity about the idea itself, and you’ll find yourself talking about it more often. You’ll find other people getting more interested, and you’ll find people wanting to help you.

When you start writing your ideas into existence, great things happen.