I’ve decided that it’s time to publish an e-book online. I keep talking the talk about this educational marketing stuff, but there’s a big piece of it that no one sees me doing. This is one of my biggest new years’ resolutions: to make a habit of asking myself, “Where am I not walking my talk?”

I haven’t completely nailed down the subject matter and audience for the book yet, but it will definitely be geared toward the entrepreneurial crowd. My up-front agenda: to attract clients to my ghost writing business.

Another thing I’m looking at: the words “educational marketing” are boring and stale. There’s no sizzle or sex appeal to them. The words “attraction marketing” have been poisoned by network marketing morons who think that they can “attract” prospects by spraying spam all over the internet. I need to come up with a new term, one that actually sticks.

How can I invent terminology that’s immune to buzzword syndrome? How can I invent a term that the wrong people wouldn’t want to use? That’s one of the challenges I’m up against in my book.

More to come as things develop.

It hadn’t specifically occurred to me that the way people typically find “The Good Jobs” is really just by using the principles of attraction marketing.  In my own job search in the last week or so, I’ve basically been doing just that.  And I’m quite happy with the results thus far.  I started out by sending a LinkedIn blast to my entire network, telling them that I was looking for work.  As a result, about a dozen different people in my network called and e-mailed me, wanting to know what I was looking for.  Now, I should note that while I did the initial approaching in these cases, I only approached people that I knew, and I didn’t ask them to hire me directly.  I assumed that they were not in the market, but that they might know someone who is.  This is the way to treat your warm market in the attraction model.  That, and build strong relationships.

So, a week later, after submitting very few online applications via Monster and a couple of other sites (I believe in quality, not quantity), I’ve already been contacted directly by two people who are hiring.  Nothing definite on the table yet, but this is encouraging.  I’ve never been approached by hiring managers this soon in the process.  Before, it was me approaching them and stalking after them to try and get them on the phone.  Then, the answer I would usually get was, “We’ll call you if we’re interested.”  Which usually meant that they would not be calling me.

What I learned the last time I was looking for a job is that you don’t walk in to talk to an employer just to get a job out of them.  You talk to them to build a rapport and a relationship.  I remember one hiring manager telling me that if he had just received my resume, he probably would not have been interested in talking to me.  But, he added, since I came in and talked to him, he saw that my resume didn’t really tell the full story about me.  I didn’t end up getting that job, but it was an educational experience.  It taught me that my resume was never going to sell me.  Only I was going to sell me, and I was only going to do that by building relationships and trust.

More on this later.  I decided today that I’m going to synergize my job search with my Renegade Network Marketer efforts.  I’m going to do this by writing articles targeted towards groups of people who can help me get a job, and in such a way that shows them what a smart move it would be to hire me.  I’ll keep you posted on my progress on here.