I’ve decided that it’s time to publish an e-book online. I keep talking the talk about this educational marketing stuff, but there’s a big piece of it that no one sees me doing. This is one of my biggest new years’ resolutions: to make a habit of asking myself, “Where am I not walking my talk?”

I haven’t completely nailed down the subject matter and audience for the book yet, but it will definitely be geared toward the entrepreneurial crowd. My up-front agenda: to attract clients to my ghost writing business.

Another thing I’m looking at: the words “educational marketing” are boring and stale. There’s no sizzle or sex appeal to them. The words “attraction marketing” have been poisoned by network marketing morons who think that they can “attract” prospects by spraying spam all over the internet. I need to come up with a new term, one that actually sticks.

How can I invent terminology that’s immune to buzzword syndrome? How can I invent a term that the wrong people wouldn’t want to use? That’s one of the challenges I’m up against in my book.

More to come as things develop.

After about a week of looking into this more extensively, I’ve come to the conclusion that the Renegade system is a GOLD MINE. Much more so than I’d thought before. Why?

Because of all the people out there doing network marketing, 99% of them are still doing it the old, stupid way. As a result, network marketing still has a strong negative stigma. Lots of people are completely turned off by the idea, fully convinced that they’ll never even think about doing network marketing. For a lot of THOSE people, it’s because they tried it before and found it what it’s really like.

That’s great news.

Since network marketing still suffers from a negative stereotype, people will be skeptical of anything they hear about it. Nobody wants to hear about “proven systems,” automated marketing machines, or anything that’s guaranteed to produce thousands of dollars in a short time. That’s even better news. Because most of the “Internetwork Marketers” out there are doing a lousy job promoting their stuff. They just have more of the same crap you hear from the old-school network marketers! Make zillions of dollars, no work, no selling, no calling your friends and family, blah blah blah. This isn’t MLM, this isn’t sales, this isn’t a scam, this isn’t a pyramid scheme, but NO MENTION of what it actually IS!

So, in other words, of all the people doing network marketing, few of them are actually positioned as solutions providers. Few of them give away any valuable information, and most of them sound exactly the same.

For somebody like Yours Truly, that’s FANTASTIC news. Stay tuned!